I am a brand consultant + storyteller working very closely with founders and CEOs to ensure their businesses stand out. I started my career as an editor and writer for magazines and transitioned to writing books and working as a creative + strategic brand consultant.
As a consultant, I focus on brand updates and re-positioning to attract clients, press and . I have extensive experience advising high level founders and CEOs on how to rebrand and reboot their brands (personal or business). I also concept, oversee + write digital and print content, website overhauls, email marketing, catalogs and books to support brand goals.
Previous and current clients include Alex Mill, Jones Road, AERIN, Costco, Bobbi Brown, Rosewood Hotels & Resorts, Lindblad Expeditions, Abercrombie & Kent, Megafood, Dona Vega Mezcal, Estée Lauder, Dr. Kerklaan, Maharindee and L’Etoile Sport. In addition to working on my own, I am the Co-Founder of One Eleven Partners, a brand content, strategy and marketing firm based in NYC.
As a writer, my articles on business, beauty, fashion, and travel have appeared in the Wall Street Journal, Esquire, Town & Country, Oprah, and Travel & Leisure. A New York Times bestselling author, I have written 11 books including Take the Leap: Change Your Career, Change Your Life, and Hotel Chic at Home. I am the co-author of three bestselling books with beauty and wellness guru Bobbi Brown including Beauty From The Inside Out. I am also the ghostwriter of Aspen Style with Aerin Lauder.